MAC Cosmetics Uses Shots By Helmut Newton

MAC Cosmetics Uses Shots By Helmut Newton
MAC Cosmetics Uses Shots By Helmut Newton
Video: MAC Cosmetics Uses Shots By Helmut Newton
Video: MAC X Helmut Newton 2023, February
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For its new advertising campaign, the brand has selected several works by the legendary fashion photographer.

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    Pictures of Helmut Newton in MAC advertising

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Cosmetics brand MAC Cosmetics has published a new ad campaign featuring a series of retrofits of the legendary Helmut Newton. The work of the photographer, who has worked with leading fashion publications and world celebrities, suddenly became relevant again. At one time, this master radically changed the concept of fashion photography, and today he again comes to the fore. The representatives of the brand explained their choice by the fact that Helmut can be called the inventor of modern beauty and its canons, according to which the brand works. The limited edition that M.A.C. advertises in this way includes eyeshadow, mascara, lip gloss and nail polish.

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