Sales of the capsule collection of footwear and accessories fall-winter 2016-2017, released jointly with fashion expert Evelina Khromchenko, have started in the salons and online store of the Econika brand. The unique collection is based on the author's formula of Evelina Khromchenko "25 fashion investments in wardrobe". This is a necessary minimum of things that will never go out of fashion and will help you look appropriate in any situation. Evelina acted as the creative director of the capsule, heading the collection of the Econika design bureau.
The capsule "EvelinKhromtchenko & Ekonika" includes pointed pumps with heels of 10.5 cm, 8 cm, 6.5 cm and lace-up pointed ballet flats. For those who do not accept shoes with a tapered toe, there are pumps with a rounded toe with heels of 10 and 6.5 cm and models in size M + with wide feet. The focus is on universal base shades: black, nude and burgundy in varnish, leather and suede.
Two types of geometric day bags are unique in their set of straps and make it possible to carry each bag in 4 versions: on a short or long elegant chains, with a casual leather belt or with a sports textile belt.
The New Year line, which will go on sale in mid-October, is represented by red, black, green and silver pumps made of glitter, suede, leather and varnish, as well as elegant ballet flats with rep bows and clutches with a clasp in the form of glasses.
The capsule offers white sneakers with laces, black sneakers without laces, printed slip-ons, backpacks in two sizes, as well as a mesh with a computer folder and two types of belts - leather and textile. The interior of all capsule bags - day, sports, evening - is finished with silk reps.
The hit of the capsule is a unique print drawn by Evelina Khromtchenko. It is based on a stylized drawing of an open book. The print is reflected in many elements of the collection: in slip-ons, a clutch, a large backpack, a folder for a computer, leather belts for bags. Another interesting element of the decoration is the fittings in the form of glasses, the trademark of the EvelinKhromtchenko brand.
The pads developed by the Econika design bureau will help make every woman's dream of comfortable stilettos come true. A nice bonus: each pair has a rubber forefoot prophylaxis built into the leather sole.
The packaging of the collection is made on the basis of a print. On the inside of the lid of each box is “evelinism”: “New shoes are medicine. And they don’t save on medicines”.
The capsule "EvelinKhromtchenko & Ekonika" is available in 140 Econika brand stores in Russia and Belarus, as well as in the online store www.ekonika.ru.
On October 19, a master class "Bags and shoes that shook the world" will take place in the GUM hall. Fashion expert Evelina Khromchenko will talk about 20 VIP-accessories of the XX century, which we took with us into the XXI century, and about the main novelties of 2017.