Opening Of The Exhibition "Favorite Car Of Andy Warhol" In The Sales Salon "Mercedes-Benz RUS"

Opening Of The Exhibition "Favorite Car Of Andy Warhol" In The Sales Salon "Mercedes-Benz RUS"
Opening Of The Exhibition "Favorite Car Of Andy Warhol" In The Sales Salon "Mercedes-Benz RUS"
Video: Opening Of The Exhibition "Favorite Car Of Andy Warhol" In The Sales Salon "Mercedes-Benz RUS"
Video: Andy Warhol´s Cars: Mercedes-Benz в виде поп-арта 2023, February
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The other day in the flagship sales showroom of Mercedes-Benz RUS on Leningradsky Prospekt, 39a, the opening of the exhibition of works by the famous American artist Andy Warhol "Andy Warhol's Favorite Car" took place. The founder of pop art adored cars, and Warhol depicted his favorite sporty Mercedes-Benz 300 SL in a variety of techniques. By the way, the famous print with this car has become a real gem of the exhibition. The exhibition features 50 original prints by the master. All of them can be divided into four themes: Warhol time cars, vintage cars, futuristic models and the image of the legendary Marilyn Monroe. All works are provided with Dutch certificates of authenticity.

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The event was attended by friends of Mercedes-Benz and smart brands: Dima Bilan, Yana Rudkovskaya, Evgeny Plushenko and KristinSi. The Swiss watch manufacture IWC Schaffhausen, founded in 1868, which specializes in the production of unique watch movements, became a partner of the event.

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The Mercedes-Benz RUS Concept Sales Salon invites all connoisseurs of contemporary art and fans of the brand with a three-pointed star to Andy Warhol's exhibition “Andy Warhol's Favorite Car”, which will be held from March 31 to April 30, 2017 at 39a Leningradsky Prospect. The new Mercedes-Benz E-Class Coupé will be a special piece of art at the exhibition.

The premiere of the Mercedes-Benz 300 SL "Gull Wing" took place in 1954 in New York, made a lot of noise and opened the way for the brand to enter the American market. The new sports car impressed the audience with its grace and innovative solutions. The 300 SL's gull-wing doors have become its most recognizable feature, giving it the nickname “Gullwing” and “Flügeltürer” (literally “car with wing doors”). Today, the 300 SL still catches the mind like a true dream car. In December 1999, a jury with representatives of automotive publications called it “the sports car of the century”. The Mercedes-Benz 300 SL Coupé depicted in Warhol's painting is a symbol of post-war prosperity and American love for this embodiment of luxury and sophisticated lifestyle. A halo of romance around the car, its fascination and sexuality is intensified many times over,and admiration for him no longer allows him to be perceived as an ordinary material value. This happens with many of Andy Warhol's original works, such as Brillo's Box, Campbell's Soup Cans, portraits of Marilyn Monroe and Elvis Presley. Warhol explores America's obsession with objects, status, beauty and fame, chuckling at the unconscious obsession with insane consumerism, hinting at the need to choose the original and the attraction of charismatic objects.beauty and fame, laughing at the unconscious obsessive desire for insane consumerism, hinting at the need to choose the original and the attraction of charismatic objects.beauty and fame, laughing at the unconscious obsessive desire for insane consumerism, hinting at the need to choose the original and the attraction of charismatic objects.

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In keeping with the motto The best or nothing, the Mercedes-Benz RUS Concept Sales Show always maintains not only the highest level of aesthetics, safety and comfort in the field of automotive art, but also provides friends and fans of the Mercedes-Benz brand with the opportunity to enjoy the most advanced achievements and masterpieces of fine art. art, and the architectural lines of the new showroom will harmoniously frame Andy Warhol's works of art.

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The opening of the conceptually new flagship sales showroom Mercedes-Benz RUS took place on October 6, 2016. The new showroom, located at 39a Leningradskiy Prospekt, is the first Brand Store in Russia, a territory of modern luxury and a place of attraction for true fans of the Mercedes-Benz brand. It is based on the Cars and Customers concept, which allows to emphasize the uniqueness of Mercedes-Benz cars in a comfortable environment for the client with an individual approach and an exclusive level of service that differs from the office atmosphere.

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