"Andy Warhol's Favorite Car" At The Mercedes-Benz RUS Sales Show

"Andy Warhol's Favorite Car" At The Mercedes-Benz RUS Sales Show
"Andy Warhol's Favorite Car" At The Mercedes-Benz RUS Sales Show
Video: "Andy Warhol's Favorite Car" At The Mercedes-Benz RUS Sales Show
Video: Andy Warhol´s Cars: Mercedes-Benz в виде поп-арта 2023, February
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Moscow. From March 31 to April 30, 2017, the flagship Mercedes-Benz RUS sales show at 39a Leningradsky Prospekt will present all fans of the brand with a three-pointed star and connoisseurs of contemporary art with an exhibition of works by the famous American artist Andy Warhol “Andy Warhol's Favorite Car”. The founder of pop art adored cars, and Warhol depicted his favorite sporty Mercedes-Benz 300 SL in a variety of techniques. By the way, the famous print with this car will become a real gem of the exhibition. The exhibition will feature 50 original prints of the master. All of them can be divided into four themes: Warhol time cars, vintage cars, futuristic models and the image of the legendary Merlin Monroe. All works are provided with Dutch certificates of authenticity.

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The premiere of the Mercedes-Benz 300 SL "Gullwing" took place in 1954 in New York and made a lot of noise. The new sports car impressed the audience with its grace and innovative solutions. The 300 SL's gull-wing doors have become its most recognizable feature, giving it the nickname “Gullwing” and “Flügeltürer” (literally “car with wing doors”). Today, the 300 SL still catches the mind like a true dream car. In December 1999, a jury with representatives of automotive publications called it “the sports car of the century”. The Mercedes-Benz 300 SL Coupé depicted in Warhol's painting is a symbol of post-war prosperity and American love for this embodiment of luxury and sophisticated lifestyle. A halo of romance around the car, its fascination and sexuality is intensified many times over,and admiration for him no longer allows him to be perceived as an ordinary material value. This happens with many of Andy Warhol's original works, such as Brillo's Box, Campbell's Soup Cans, portraits of Marilyn Monroe and Elvis Presley. Warhol explores America's obsession with objects, status, beauty, and fame, chuckling at the unconscious obsession with material wealth.

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Following the motto The best or nothing, the Stuttgart-based brand always maintains not only the highest level of aesthetics, safety and comfort in the field of automotive art, but also provides its fans with the opportunity to enjoy the most advanced achievements and masterpieces of fine art, and the architectural lines of the new showroom will become a harmonious framing of works art by Andy Warhol.

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On October 6, 2016, a conceptually new flagship sales showroom “Mercedes-Benz RUS” was opened. The new showroom, located at 39a Leningradskiy Prospekt, is the first Brand Store in Russia, a territory of modern luxury and a place of attraction for true fans of the Mercedes-Benz brand. It is based on the concept of Cars and Customers, which allows to emphasize the uniqueness of Mercedes-Benz cars in comfortable conditions for the client with an individual approach and an exclusive level of service, devoid of an office atmosphere.

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