The cult of sensuality and beauty, the ability to turn life into a holiday and enjoy its every moment is the main thing that unites the two legendary brands Martini and Dolce & Gabban.They have become the embodiment of dolce vit throughout the world, symbolizing Italian temperament and style.
Martini and Dolce & Gabban are recognized symbols of success. Each of the brands has reached the heights of excellence, created a philosophy that is shared by millions of consumers. For the first time in history, Martini and Dolce & Gabban have formed a unique alliance to create a truly outstanding product - the new MARTINI® GOLD by Dolce & Gabbana. It combines the innovation, creative imagination and talent of Domenico Dolce and Stefano Gabbana and the invaluable experience of Martini specialists, accumulated over 150 years of the brand's existence.
“Our partnership with Martini began over 10 years ago with the opening of the Martini Bar in our boutique in Milan,” Dolce and Gabbana say. "During this period, we have not stopped looking for new ways to work together, and the result of these efforts is the creation of Martini Gold."
MARTINI® GOLD by Dolce & Gabban is the quintessence of two legendary brands that create an atmosphere of hedonism, creativity and true art around them. The birth of the masterpiece was preceded by many stages, each of which took place in close cooperation between Martini and Dolce & Gabban - from the emergence of an idea to the development of a recipe and its implementation.
Inspired by the fashion collections of Domenico Dolce and Stefano Gabbana, Martini masters have created a recipe that reflects the world of Dolce & Gabban - authentic and unusual, rare and beautiful, sensual and precious.
MARTINI® GOLD by Dolce & Gabban is a concentrate of luxury and pleasure. It makes an unforgettable impression with a rich bouquet, which contains the finest aromas of rare Mediterranean herbs, fragrant flowers, fruits and exotic oriental spices.
The MARTINI® GOLD by Dolce & Gabban recipe contains unique combinations not previously used in any existing vermouth: scented Calabrian bergamot, luxurious Spanish saffron, mysterious Ethiopian myrrh, invigorating Indian ginger and captivating Indonesian cubeba pepper. Citrus fruits give the drink a special piquancy: Sicilian lemon and sweet orange. Each component is carefully selected from a variety of the most expensive and quality ingredients. Many hours have gone into obtaining just a few precious drops of each plant's natural extract. The result of this painstaking work is the most valuable aromatic essence ever created.
For the precious drink, Domenico Dolce and Stefano Gabbana have created an exclusive package - a perfect example of design art. The elegant proportions of the gold Martini bottle were “dressed” by the designers in a strict black box, which was decorated with a gold branded plate with the Dolce & Gabban logo - previously, such a plate was present only on Dolce & Gabbana products. The color scheme evokes associations with the impeccable style of haute couture - the dominant gold framed by the deep black color of the packaging, which seems to keep a secret.
Domenico Dolce and Stefano Gabbana acted as the creative directors of the advertising campaign for MARTINI® GOLD by Dolce & Gabbana and became the heroes of the video directed by the Swedish director Jonas Åkerlund, known for his videos for Madonna and Lady Gaga. This is the renowned director's first work for an alcoholic brand. Filming took place in Rome, which Federico Fellini loved so much - and it was his work that Åkerlund was inspired to convey to convey the atmosphere of Mediterranean sensuality.
The gorgeous Monica Bellucci was invited to the main role. The actress is rightfully considered the personification of the Dolce & Gabban style and classic Italian beauty. Walking along the streets of Rome with MARTINI® GOLD by Dolce & Gabban in her purse, her heroine catches the admiring glances of men and carries them along into the world of pleasure and seduction, into the world of Martini. The video ends in a Roman cafe, where Monica Bellucci meets Domenico Dolce and Stefano Gabbano. Friends celebrate their meeting and enjoy the taste of MARTINI® GOLD by Dolce & Gabbana. The finale is impressive: Monica, Domenico and Stefano sing the famous song “Quando, quando, quando” together.
“This is the first time we are participating in such a project,” Domenico Dolce and Stefano Gabbana admitted, “and we are incredibly pleased with the result: MARTINI® GOLD by Dolce & Gabban amazingly conveys our attitude and spirit of Martini”.
The entry of MARTINI® GOLD by Dolce & Gabban into the world market is the loud debut of two famous brands Dolce & Gabban and Martini, which are created to enchant, amaze, seduce and give pleasure.