Denis Simachev Became The Face Of The Advertising Campaign For VEDA Premium Vodka

Denis Simachev Became The Face Of The Advertising Campaign For VEDA Premium Vodka
Denis Simachev Became The Face Of The Advertising Campaign For VEDA Premium Vodka
Video: Denis Simachev Became The Face Of The Advertising Campaign For VEDA Premium Vodka
Video: Водка премиум класса "Фортуна Органик" 2023, February
Anonim

In Moscow, St. Petersburg and a number of other large cities of Russia, a large-scale advertising campaign for Ved vodka has been launched in cooperation with the famous Russian designer Denis Simachev under the slogan “… AND BOLD IS NOTHING”. The campaign takes place in all well-known glossy magazines, business press, on NTV + cable channels and on the Internet.

According to the brand team, Ved, unlike its closest competitors in the premium vodka segment, which appeal to traditional Russian values ​​and are promoted as formal attributes of a successful lifestyle, in its communication addresses directly to a person - strong, modern, stylish and charismatic. …

In preparation for the campaign, we tried to make it very realistic and bold - this is why Denis's trip to snow-covered Greenland was organized, where a video of Veda vodka was filmed, according to the script of which Denis climbed a real icebreaker - said Marketing Director of LLC “Veda-Group”Dmitry Beresnev.

It seemed to me that the conquest of the iceberg would be the very thing for vodka, said Denis Simachev, who became the first Russian to climb to the top of the Greenland iceberg. Unfortunately, the video cannot convey everything that I experienced there, - he said, - it seemed to me that the iceberg was about to split into pieces - it hissed, cracked like a piece of ice in a cocktail, only hundreds of times louder … And this it was really dangerous. But when I reached the top, I experienced the strongest, indescribable sense of victory.

Also, within the framework of the contract with Simachev, it is planned to produce a series of advertising materials and exclusive gift wrapping "D.Simachev for Veda"

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