Adidas Has Presented Unique Novelties Of The Winter Collection

Adidas Has Presented Unique Novelties Of The Winter Collection
Adidas Has Presented Unique Novelties Of The Winter Collection
Video: Adidas Has Presented Unique Novelties Of The Winter Collection
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On September 20, 2012, the LABORATORI Center for Contemporary Art hosted a presentation of two new adidas products that were developed specifically for the Russian winter - the unrivaled warm and incredibly light Ice-650 men's jacket and adiValenki spectacular women's shoes, in which adidas advanced technologies were successfully combined with authentic design of traditional Russian shoes. The event was hosted by the inimitable Alexander Anatolyevich, the legend of Russian MTV, and the mood of the evening was created by the incendiary RnB singer Bianca. The guests of the presentation, among whom were the participants of the Comedy Woman show, stylist Vlad Lisovets, famous Russian athletes, appreciated the stylish design of the unique novelties and were convinced of the effectiveness of innovative developments that formed the basis for the creation of the adidas winter collection.

Valenki from adidas are the most modern variations on the theme of traditional Russian footwear. Sleek and at the same time incredibly comfortable, adiValenki promises to be an integral attribute of urban style and one of the most unusual trends of the coming winter. Fashionable adiValenki will not only attract the enthusiastic glances of others, but also warm you in the frosty winter.

In a stylish and very warm jacket Ice-650, representatives of the stronger sex will feel like real superheroes! An intriguing black color - an eternal classic of the fashion genre - will fill the image with the confidence inherent in a real man, and a sporty, but at the same time extremely elegant cut will give it dynamism and favorably emphasize a taut sporty silhouette.

A special guest of the event, fashion designer Masha Tsigal, came up with an original creative solution for adiValenki and awarded them the honorary title of "must-have this winter". The popular TV presenter Alexander Anatolyevich tested the Ice-650 winter jacket for men and, by his own example, proved to everyone present that the novelty is really “lighter than a feather”. Bianca, on the other hand, kindled a bright fire of emotions, drive and positive on the stage, which contrasted perfectly with the grandiose snow installation made within the framework of the winter theme of the adidas presentation. It was really hot!

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