Premiata Unveils Rio Summer Olympics Lookbook

Premiata Unveils Rio Summer Olympics Lookbook
Premiata Unveils Rio Summer Olympics Lookbook
Video: Premiata Unveils Rio Summer Olympics Lookbook
Video: EA7 Olympic Collection Advertising Campaign 2023, February
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With the bright yellow sands of Copacabana and Ipanema reflected in the color of the Brazilian flag, and the flavor of victory, Italian premium brand Premiat has prepared for the hottest sporting event in the world with its Summer Olympics lookbook. Models - man and woman - use sneakers as sports equipment: basketballs, tennis rackets, hammers, and even ribbons.

The sports line will arrive at the best partner stores of the brand, including TSUM, No One, Leform, Tsvetnoy, Dad, Litz and others in March 2016.

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Models play soccer, tennis and basketball sneakers, throw shells, easily withstand many kilometers of races against the backdrop of the scorching Brazilian sun. For the brand's new sneaker collection, creative director Graziano Mazza drew inspiration from the success stories of past Olympic champions.

The new Olympic season collection for men and women is crafted from vibrant ultra-lightweight materials, premium Italian leather and soft perforated suede. Color is the head of everything, says Graziano Mazza, and paints the sneakers in bright - red, blue, green and yellow - colors. In the men's line, the main emphasis is placed on the sole: wide and voluminous, with a "lining" of brightly colored neoprene in blue, yellow and red colors and other technical materials.

The Premiat sneaker team is ready to win!

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