Long Live The Light: Loriblu Unveils Limited Edition Shoes That Glow In The Dark

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Long Live The Light: Loriblu Unveils Limited Edition Shoes That Glow In The Dark
Long Live The Light: Loriblu Unveils Limited Edition Shoes That Glow In The Dark
Video: Long Live The Light: Loriblu Unveils Limited Edition Shoes That Glow In The Dark
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The Italian luxury footwear brand pioneered DreamLux technology in its Selene shoe.

The new creation of Graziano Cuccu is an example of a virtuoso combination of sophisticated style and high technology. The Selene model is made using optical fibers and microscopic LEDs. During the day, Selene shoes look like classic stiletto heels with graceful pinstripes. However, with the onset of evening, they turn into a real work of art. The shoe lights can be turned on as you wish with a tiny switch. The boats can continuously “shine” for 50 hours, then the battery can be replaced free of charge.

For the first time in the production of footwear, DreamLux technology has been applied. DreamLux brand appeared in 2011 and made a real revolution in the fashion world. Long and painstaking research by the company's representatives gave the designers the opportunity to use optical fibers even in streetwear and footwear.

The Selene model owes its romantic name to ancient Greek mythology. According to legend, Selena is the goddess of the moon, sister of Helios and Eos. The muse of poets and artists, Luna has also been an inspiration for Loriblu's designers.

The shoes are made in two colors - black soft leather and red suede. Each pair is handcrafted. Working with delicate materials and techniques demanded jewelry precision from the craftsmen: tiny wires and mini-batteries are artfully hidden in a special space under the insole, which guarantees not only aesthetic appearance, but also safety.

The official presentation of the Selene line took place on September 5 in Milan, in the Black Hall of the Sheraton DianMajestic Hotel. The launch of shoe sales will be accompanied by a special hashtag #ridethelight.

About the brand:

Loriblu is one of the most significant and well-known names in the Italian handicraft tradition, which gained its status over 40 years ago. The creations of Annarita Pinotti and Graziano Cuccu are the epitome of luxury, elegance and first-class Italian quality. The main line of Loriblu is women's and men's footwear; it is complemented by bags, leather accessories, scarves, glasses, belts, fragrances, hats, a bridal collection of shoes and a line of men's accessories. Today the Loriblu brand is represented in all the world shopping capitals in mono-brand and multi-brand boutiques.

LORIBLU in Moscow: Tel: 7 495 204 22 99

Crocus City Mall, 65-66 km MKAD | LOTTE PLAZA, Novinsky Boulevard, 8 | Kuntsevo Plaza, Yartsevskaya str., 19 | Vnukovo Outlet Village, pos. Moskovsky, der. Lapshinka, ow. 8, bldg. one

LORIBLU in Rostov-on-Don: Tel: 7 863 275 41 42

Gallery "Astor", Budennovsky prospect, 49/97 Online store: loriblushop.ru

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