In the latest issue of the publication, the editors made a number of unforgivable ethical mistakes.
On the cover of the November issue of the German version of Elle, the editors put the phrase Back to Black, which can be translated as "back to black." And it would be okay to talk about the trend for a black total look, but the heading refers to the fact that black models are again in demand in the fashion industry. At the same time, for some reason, they illustrated this idea in the editorial office with a portrait of a fair-skinned model. Below the cover, you can find the material of the issue, which tells the biographies of six black girls who have achieved success in the industry. However, the story of Janay Furman was suddenly accompanied by a photograph of her colleague Naomi Chin Wing …
The first to point out the disrespectful attitude towards readers and their work to editors were the administrators of the Instagram account of Diet Prada. The post immediately caused a storm of negative reactions and corresponding comments: “The intention was good, but the execution was terrible,” “It's humiliating, no matter how you look at it. Someone teach these fools wits "," This is what happens when companies want to be inclusive, but do not have a single color employee in their office "," Just fire the entire editorial board."
The editors of Elle Germany have already published an appeal to users, in which they expressed regret for their mistakes and apologized to those whose feelings were hurt.