In April Marie Claire presents Shoes First, the first international project in Russia entirely dedicated to footwear.
The Shoes First project covers both the printed version of the publication and the marieclaire.ru website. A special section on the website www.marieclaire.ru/Shoes-First/ is a real encyclopedia of shoes: all the main trends of the season are presented here, comments from experts, shoes bloggers and interviews with legendary shoe designers are regularly published. Starting from March 13, every day a new competition appears in the section, the main prize of which is one of the couples presented in the "Showcase" section, which has absorbed the most beautiful and fashionable shoes of the season. A total of 30 pairs will be played on the site. The contestants have a week to complete each new task, at the end of which the winner will be announced.
In April, Marie Claire presents the Shoes First section - a shopping guide to the most current trends in the world of footwear. For the first time, a whole section in the magazine is devoted only to shoes and gives advice on what shoes to choose this season, with what things to combine them and where to buy in order to be in trend. The owners of outstanding shoe collections, Ksenia Chilingarova and Elvira Tarnogradskaya, talked about the shoe models worth hunting for this season. Manolo Blahnik, Christian Louboutan, Alberto Guardiani, Giuseppe Zanotti and other famous shoe designers told Marie Claire who the girl they are making shoes for and showed their favorite pairs from the current collections.
In addition, a number of promotions and special events are planned within the framework of the Shoes First project. The flagship event will take place on March 19 at the country's main department store - GUM. Shoe brand client days in the bachelorette party format will be held with the participation of Marie Claire magazine in the largest shopping centers in Moscow.