The Winners Of The PROfashion Masters-2020 Design Competition Announced

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The Winners Of The PROfashion Masters-2020 Design Competition Announced
The Winners Of The PROfashion Masters-2020 Design Competition Announced
Video: The Winners Of The PROfashion Masters-2020 Design Competition Announced
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According to the results of the first stage - the competition of sketches - 11 participants reached the final of the project: 10 were selected by a professional jury and one - for the first time in the history of PROfashion Masters - with the help of a "popular" vote. Another important innovation in the competition was the panel of judges, the backbone of which is made up of designers, representatives of specialized universities, editors and buyers: this time its composition was increased by inviting a wide range of fashion industry professionals to cooperate (“open jury”). In addition, the geography of the participants in the creative competition has expanded - in the final of the competition, designers competed not only from Russia, but also from Armenia and Kazakhstan. Finally, for the first time, members of the jury had the opportunity to vote for the finalists online - in a special Telegram chat.

The majority of votes went to Ksenia Novikova from Ivanovo for a collection of coats with author's prints based on Japanese prints (prize of 100 thousand rubles). The second place (prize of 70 thousand rubles), as well as the Audience Choice Award - the publication of an interview in PROfashion magazine - went to Lyudmila Gorkovenko from Moscow - for functional coats with removable elements. The third place (prize of 50 thousand rubles) was taken by Ksenia Lazarenko from Rostov-on-Don.

In addition, the members of the jury presented their prizes to the participants of the competition they liked. The company Grasser presented the development of three sets of industrial patterns with a full MOT Xenia Savostianov (Moscow), the designer Julia Seregina offered his own personal course in consulting Lyudmila Gorkovenko and Yulia Kalinina (Moscow), and the International Competition of Young Designers "Admiralty Needle" (St. Petersburg) invited Ksenia Novikova to take part in the final - with full travel expenses. The FollowTheFabrica project will also publish detailed interviews with Lyudmila Gorkovenko and Narek Dzhangiryan (Yerevan) on its website; the material will also be available on profashion.ru. Organizers of the exhibition Central AsiFashion noted the bright participation of Aya Kirgizbaeva (Almaty), and on March 17, 2020, the collection of this designer will be shown at the Central AsiFashion Award ceremony.

Ksenia Novikova, winner of PROfashion Masters:

“The competition is wonderful! I have participated in many and I think that PROfashion Masters is one of the best in our country. I would like to note that comfortable conditions have been created for the designers. Everyone got the opportunity to familiarize themselves with the full assortment of the Prestige Fabrics company, and they could choose the fabrics suitable for the collection free of charge. If the contestant could not come in person, then the company's employees sent samples by mail, were constantly in touch, and one could address any question at almost any time. It is remarkable that the organizers are developing the format of the competition, I can mention, for example, the opportunity to print on coat materials, which gave maximum freedom to imagination. I will spend the prize on development and new projects, there are many ideas that need to be implemented."

Andrey Safinin, Director of the Institute of Design and Advertising MABiU, member of the PROfashion Masters jury:

“The competition is actually very interesting. Every year the level of collections increases markedly. The PROfashion Masters project has become a platform for demonstrating very creative ideas of young designers. This year, the first place was taken by the collection of men's coats "Biomaterial" by a wonderful girl from Ivanovo - Ksenia Novikova. She already teaches herself at the Department of Textile Design at the IVSPU and her specialization is prints on fabrics, which she brilliantly demonstrated in her competition collection. The impression from her work was so great that half of the jury after the show tried on all the things."

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PROfashion Masters has been held since 2014. This is the only competition focused on the creation of industrial collections and aimed at new generations of professional personnel for Russian clothing manufacturers. Participants represent collections of coats from fabrics provided by the general partner of the competition - the Tkani Prestige company.

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