On November 30, 2016, the 8th professional award ceremony in the fashion industry PROfashion Awards took place in the Metla cafe-bar (Moscow) on Novy Arbat.
By good tradition, a pleasant surprise awaited the guests of the event in the welcome-zone - a cocktail, as well as a presentation of the products of the Tkani Prestige company and the Studio MILOSH brand of bags and leather accessories.
The guests of the ceremony were the heads and top managers of the largest fashion retail and light industry companies, representatives of PR and consulting agencies, and the press. The event brought together such stars of show business and fashion industry as Oksana Fedorova, Vadim Tsalatti, Konstantin Tszyu, Oleg Roy, Yulia Nachalova, Victoria Pierre-Marie, Anna Kalashnikova, Ivan Gant, Irina Nelson, Natalia Lesnikovskaya, Ekaterina Klimova, Angelica Agurbash, Galina Nemova, Alena Yakovleva, Natalia Bochkareva and others. The energetic accompaniment to what is happening on the stage was created by the "Trumpets Are Burning Orchestra" group.
This year, the organizers of the annual PROfashion Awards have changed their approach to the analysis of companies' activities. The panel of experts, which included reputable market participants, focused on those projects and companies that have resolutely launched bright initiatives, bold innovations and impressive concepts despite unfavorable economic circumstances. The main emphasis was placed on companies that make a significant contribution to the development of the local fashion market. The main goal of the PROfashion Awards is to sum up business results and reward the headliners of the Russian fashion business.
The winners were determined in the following nominations:
"Fashion Collaboration of the Year" (for the creation of an affordable collection from a Russian designer) - Faberlic by AlenAkhmadullina
"Best Conceptual Russian Brand" (for competent positioning on the local market) - Lesel
"The most ambitious chain" (for intensive development of the domestic market) - Zenden (Zenden Group of Companies)
Best Ecommerce Retailer of the Year (Reputation and Commercial Growth) - Wildberries
"Business event of the year" (for a timely offer to the market) -
International business platform for outsourcing for light industry BEE-TOGETHER.ru (RAFI)
"Best innovative product" (for taking care of the health of the younger generation) - ReimaGo (Reima company)
"Social Project of the Year" (for drawing attention to the problems of people with disabilities) - Bezgraniz Couture
Startup of the Year (for smart business strategy) - Brusnika
"Startup of the Year" (for a bright start in shoe retail) Portal (GC "Novard")
This time the PROfashion Awards ceremony was held in an unusual talk show format, which gave the nominees an opportunity to tell about themselves, creative solutions in business and answer the questions of the hosts, Katya Gershuni and Mitya Fomin. Each laureate of the award received not only a standing ovation, unusual winter flower arrangements, a gift from the partner of the award, the Studio MILOSH brand, but also a traditional award - the PROfashion statuette "Golden Mannequin", which has become a kind of symbol in the fashion industry. Russian companies Pompi and Villagi also received honorary diplomas, showing their collections to the guests.
As part of the PROfashion Awards 2016 ceremony, by tradition, the results of the first stage of the 3rd All-Russian competition of PROfashion Masters clothing designers, which is held with the support of Tkani Prestige, were summed up. 11 participants reached the final of the sketch competition. The undoubted leader in terms of the number of votes was the designer Maria Kalitievskaya (Kursk). The second place went to Ekaterina Tkachenko (Krasnodar). In third place was Alexandra Guseva (Kirov). The finalists also included design duo Olga Leonenkova and Alina Tarambaeva (Serpukhov, Moscow Region), Margarita Sloeva (St. Petersburg), design duo Arpik Zakaryan and Anna Koroleva (Izhevsk, Kaluga), Olga Mezentseva (Krasnodar), Alena Akhmerova (St. Petersburg), Valeria Alina (Czech Republic), Nina Avakyan (Dolgoprudny, Moscow region) and Olga Shiller (Moscow).
The evening ended with a bright performance of the winner of the Comedy Battle 2015 project Zoya Yarovitsyna and the musical group "Basil".
Media partners of the event: new-retail.ru, moda.ru, riamoda.ru, fashionunited.ru, modanews.ru, fashioneducation.ru, intermoda.ru, IA DOTSMEDIA, TheMoscowLife, pro-insider.ru, Russian fashion, portal JustLady, time4me, daily culture, Fashion Collection, Beauty Mafia, nStyle, Moscow-Tel Aviv, O magazine, Seven Lives, Queen City, Modnoe TV, Ostrov TV, Celebrity TV, MediFamily, MTRK MIR, etc.