In the summer of 1996, the first issue of the Shopping Guide magazine “Ya Pokupayu” was published in Yekaterinburg. From that moment on, the development of the first chain of "shopping guides" ® in Russia began, of which the Shopping Guide magazine in Moscow became a part in 2008. For 15 years, the Shopping Guide "Ya Pokupayu" has been a guide to the best purchases for hundreds of thousands of readers in 23 largest cities of Russia and one of the leaders in the glossy publications market.
The theme of the issue is HIGH
We dedicated the July issue of the Shopping Guide to everything that deserves the highest praise. At the height of summer, together with the experts of the magazine, we study the possibilities of intellectual shopping for extraordinary personalities, test the most noticeable trend of the season - color blocking and put together a wardrobe in the artistic manner of Malevich and Mondrian. How to combine bright colors in an outfit and avoid a stylistic mistake? What can I wear with monochrome shoes in juicy colors? What beauty trends are becoming an integral part of the fashion image in the summer? What should be a gentleman's summer dress code? How to bring coolness and freshness of the Mediterranean to your interior? How, according to Arina Sharapova, can you cultivate a good mood in yourself? Read about this and much more in the July-August issue of the Shopping Guide magazine.
A RIP OF COLOR
In July, in the "Fashion" section, we pass a test for the sense of color: we add floral prints to the office dress code, place juicy accents on snow-white outfits and find out what to wear with bright monochrome shoes. Find out which accessory will reveal your natural artistry and ironic character? Who are we to thank for inventing the most versatile summer shoe - ballet flats? What elements in menswear will combine with a bold character? Also in the heading: what does the creator of the Blugirl brand Anna Molinari think about fashion, what music does Sergio Antonini associate with her jewelry - co-owner and designer of the jewelry house Antonini Milano, how Hugo Boss created his empire and much more.
Legendary Bobby Brown, creator of the cosmetics brand of the same name, believes that naturalness does not exclude bright nuances. In the “Beauty” section, we try on 4 of the most relevant make-up trends from the Cannes Carpet under the guidance of Dior make-up artist Roman Alexandrov. Choosing the trendiest nail polish colors. We reveal the secrets of natural beauty from the best salons in Moscow. What sunscreens are equal in anti-aging effects to anti-aging creams? What should be in a first aid kit while on vacation? What does perfumer Romano Ricci value in Russian women? And also: 14 “yes” for skin perfection, 3D technology as a guarantee of a beautiful smile, perfume rules of aristocrats from the heir to the LVMH empire Kilian Hennessy and much more.
HOUSE BY THE SEA
What is the difference between the interior styles of the Cote d'Azur and the Italian Riviera? What is the character of the right kitchen? What interior item is becoming an independent art object today? In what utensil is it fashionable to serve soft drinks to the table? Answers - under the heading "Home".
EXPERIENCES FOR THE ARTISTIC
What event has gathered the most sophisticated shopaholics in Cannes for the eighth year in a row? What to choose for your vacation: a walk through the Hollywood Hills in a vintage car or watching a popular musical at the foot of the Alps? How to make summer free from household chores? Why is the ability to cook sauces one of the most important characteristics of the culinary mastery? Answers - under the heading "Lifestyle". And also: a trip to Antarctica as an alternative to a beach holiday, outdoor movie screenings in city cafes, a test drive of the Cadillac CTS and much more.
From July 5th, look for the latest issue of the Shopping Guide magazine at branded counters in the most respectable places in the city. Shopping Guide. Shopping inspiration.