MONARCH company announces the start of the next contest "Become a Queen". The competition is held every season, and its winner not only receives a bunch of glamorous prizes (Swarovski crown, designer dresses, beautiful shoes), but becomes the face of an advertising campaign.
In order to participate, you do not need to be a customer, you just need a desire to win and access to the Internet. The actions are simple: go to the website www.monarch.ru and upload your photo. A professional jury (company representatives, photographers, designers and stylists) will choose the winner among all the participants.
The main prize will be presented by the General Director of MONARCH Group at the solemn ceremony of celebration of the 20th anniversary of the company, in Moscow, on December 11, 2010 in the presence of guests, business partners and the press.
The competition also includes additional nominations. Two Vice-Miss Charm - the girls who received the most votes on the website www.monarch.ru - will receive a gift certificate for 3,000 rubles.
Two Vice-Miss Elegance - the heroines of the most elegant photographic images - will be determined by the jury. They are also entitled to gift certificates for 3000 rubles.
In addition, each participant of the competition is provided with a certificate for a discount of 500 rubles, which can be sold in any of the MONARCH footwear chain stores in the Russian Federation.
The winner of the last stage of the competition, which took place in May-June, was Oksana Afanasyeva from Ufa. Oksana is 24 years old, she is an engineer by training and works as a manager in a construction company. Having won the competition, Oksana came to Moscow (at the expense of the company) and took part in the photography for the fall-winter 2010 season. Despite the lack of modeling experience, she did an excellent job - to embody the image of the Snow Queen - unapproachable and at the same time incredibly attractive, feminine.