Afanasyeva Oksana, an engineer from Ufa, will become the face of the advertising campaign of the Obuv MONARCH chain of stores in the fall-winter 2010/11 season. It was her jury that chose the winner of the "Become a MONARCH Queen" contest, which took place from May 15 to June 15 on the company's website www.monarch.ru.
To participate in the competition, you had to register and upload your photo. Every day, the competition page was replenished with new faces, and a stubborn struggle unfolded for the title of Vice-Miss MONARCH: according to the terms of the competition, the winner was determined by the jury, and the girls who scored the most points in open voting automatically became Vice-Miss.
As a result, the prizes were distributed as follows:
MONARCH Queen - Oksana Afanasyeva, Ufa.
She becomes the face of the "Obuv MONARCH" chain of stores for the fall-winter 2010/11 season and receives a gift certificate for 7000 rubles. The company pays all overhead costs of the winner for participation in the photo session (travel, meals, accommodation).
Vice-Miss MONARCH:
- Maria Oskina, Yekaterinburg (589 votes in open voting)
- Alina Anikeeva, Taganrog (451 votes in open voting)
- Polina Ermakova, Moscow (winner of the open stage of the competition on the Wday.ru portal)
- Yulia Kotenko, St. Petersburg (Audience Award from the "Obuv MONARCH" company).
Vice-Miss will receive gift certificates for 3000 rubles and a cumulative discount card MONARCH.
All gift certificates are valid until September 1, 2010.
“It was rather difficult for us to sum up the results of the competition,” says Elena Volkova, the advertising director of the “Obuv MONARCH” network. “There are a lot of beautiful participants, many girls with modeling experience. Oksana Afanasyeva attracted our attention with her spontaneity, tenderness and naturalness. She has amazing magnetism., which is felt even in the photograph. All these qualities we associate with our brand MONARCH. We hope that our cooperation will be fruitful, and the results of the photo session can be seen in August in the network of stores "MONARCH OBUV".
The "Obuv MONARCH" chain of stores is a multibrand footwear store located throughout Russia. The collections traditionally combine classics and European fashion trends. The distinctive features of the presented brands are always high quality and affordable prices.