On April 21, 2007, the grand opening of the jubilee 150th shoe store of the Obuv Monarch chain took place in St. Petersburg at the address: Vladimirsky prospect, 6.
The festive opening program lasted all day. From early morning until lunchtime, the guests were greeted by the music of the famous St. Petersburg DJ Novus playing inside and outside the store. Young men and women dressed in luxurious outfits of royal courtiers presented visitors with souvenirs and escorted them to the festively decorated halls of the store, where each guest was offered champagne.
Each customer was in for a wonderful surprise - buying any pair of shoes, one could get a discount gift card when buying the next pair.
Then a buffet was organized for the special guests of the Event and the press, accompanied by pleasant lounge music, which, in addition to journalists, was attended by famous theater and film actresses Irina Kolganova and Svetlana Alekseeva. The festive program continued with an exclusive fashion show of the new collection “Matryoshka” for the fall-winter 2007/08 season by famous designers Asya Kogel and Nadia Orlova (brand KOGEL), recently presented as part of the “Defile on the Neva”. In this collection of 30 models, just like in the philosophy of the Monarch company, beauty and practicality are skillfully combined. The show harmoniously blended into the holiday, because Monarch is not only comfortable shoes of excellent quality, but also shoes that meet all the fashion trends of the upcoming season. A new collection of footwear is presented in the Obuv-Hall Monarch store. All collections meet a wide range of taste preferences of modern buyers and are represented not only by four main lines: Elite by Monarch, Monarch, Wildcat, Kaiser, but also by numerous European brands.
Oleg Ivlyushkin, Director of Monarch SPB LLC, and Evgeny Kalinin, General Director of Center Monarch LLC, spoke at the opening of the 150th anniversary store "Obuv-Hall-Monarch", who noted: "For us, Obuv-Hall-Monarch" is a big step in the development of the entire chain of stores. This is a store of new quality and a new format for us with a wide selection of European brands. We have serious plans to open stores of this format in other Regions as well. The next Obuv-Hall-Monarch store will be opened in Rostov-on-Don”.