The new Naf Naf ad campaign showcases the brand's originality and poetry. With its new image, the brand invites us on a fairytale journey, where the heroine of Naf Naf finds herself in a new romantic fairy tale.
Unusually feminine, endowed with magical powers, she can do anything: pacify wolves and subdue the elements … This young girl is a wonderful symbol of the fantastic world. It exemplifies Naf Naf's new creed to “delight the world”.
The scene of the new advertising campaign is a fictitious country somewhere in Central Europe, where old tales and legends originate. This campaign reminds us of childhood, awakens old dreams.
The shooting of the advertising campaign took place in Madrid under the direction of the renowned photographer Eugenio Recuenco.
Eugenio Recuenco is one of the most creative fashion photographers in Spain. Catalog writers, critics, journalists, intellectuals and aesthetes unanimously define his style as "cinematic" or "pictorial." In Spain, Eugenio shoots exclusively for Among his other clients around the world - Vogue magazine, Madame Figaro magazine, Chanel, Boucheron, Carolin Herrera, Louis Vuitton, Custo Barcelona, Carrery Carrera, Caramelo, Cimarron, Caroche, Florentino, Myrurgia, etc. Recuenso has also won a number of prestigious awards such as the V ABC Photography Prize. With the change in the positioning of the brand, the Naf Naf logo has also changed: next to the brand name we see the name of the city where the brand was born - Paris (Naf Naf Paris). Fashion Capital and the Naf Naf brand are inseparable.