On February 17, on the occasion of the opening of the NAF NAF flagship store in Russia, a press briefing was held, attended by the President of the Naf Naf - Chevignon Group of Companies Patrick Pariant and the President of the JamilCo Group of Companies Khaled Jamil. As part of the event, a defile of the NAF NAF collection of the fall-winter 2005/06 season took place.
“The store that has opened in the very center of Moscow perfectly matches the goals that we set for ourselves in the Russian market. In addition, this is a very beautiful space, and I would like to thank our Russian partners for such a successful implementation of the idea,”said Patrick Pariant, President of the NAF NAF-Chevignon Group of Companies, at a briefing.
Flagship - means "first in a row", "best". The NAF NAF Flagship Store, which became a briefing venue on 17 February, is the first to present incoming clothing collections and is a conduit for new concepts for the NAF NAF chain of stores in Russia. NAF NAF in the Okhotny Ryad shopping center is a "role model", a benchmark in the design of retail outlets and standards of customer service for the chain not only for Moscow, but also for all regional representatives of the brand.
The brand store is the embodiment of a new concept, which is just beginning to be tested in the brand's homeland: France. The design of the store is made in accordance with the latest world fashion trends. Now the NAF NAF collection is formed by four lines: CHIC, TRENDY, CHARMEUSE and DÉTENTE. The trading floor is divided into corresponding thematic zones. Clothing models are placed in special light niches, and a raised ceiling with the NAF NAF logo completes the design solution.
Following the briefing, the store hosted a fashion show featuring the NAF NAF Fall / Winter 2005/06 collection, which will go on sale in July. Refined femininity, soft flowing, but at the same time elegant silhouettes are the main theme of the coming autumn. The piquancy of the collection is given by details that seem to be borrowed from a men's wardrobe. Such elements effectively emphasize the fragility and, at the same time, the strength of the modern woman. All lines of the collection have a lot of corduroy, velor and silk fabrics. The main colors of the collection are khaki, plum, beige.
“We are very pleased with the work of our Russian partner, JamilCo,” said Patrick Pariant at a press briefing. The exclusive distributor of the NAF NAF trademark in Russia is the LVB LLC, a member of the JamilCo group of companies. Patrick Pariant also said that in the near future the company plans to expand the presence of NAF NAF in Russia. In March, NAF NAF stores will open in Barnaul and Saratov.
“NAF NAF has been working in Russia for ten years, and during this time we have witnessed significant changes in the approach of Russian women to the formation of their own style,” says the president of the NAF NAF - Chevignon group of companies. “Now Russian women dress like real Parisians - they are also demanding and also attentive to new trends in fashion,” says Patrick Pariant.