The creative director's chair at Mulberry, which has been vacant for over a year since Emma Hill left, is finally occupied. Rumors about Johnny Coca as the next candidate for the post turned out to be true: his wealth of experience made him the perfect candidate. For several years in a row, the head of the leather goods department, the haberdashery, shoe and jewelry shops in Celine, Coca is the best fit for Mulberry, for which clothing is not the only and, in part, not a priority production. Their signature bags, shoes and accessories are just as valuable. For example, CarDelevingne's beloved urban backpack, recently donated to a branded charity sale, belongs to this brand.
It is also important for the revived Mulberry to maintain a balance between different lines without losing identity and interest from regular customers: there are enough fashion designers and studios who prefer the style of everyday minimalism both in the world and in Britain, among competitors there are many real fashion giants, which are not easy to compete with. now. So, if Mulberry is going to remain a beloved Instagram brand and expand its influence, they need a truly strong designer in a leadership position, ready to build and organize the work of all branches of the brand. The task facing Johnny Coca, frankly, cannot be called simple and his appointment entails more responsibility than prestige.
The first Johnny Coca collection for Mulberry will be presented to the public only a year later, when the spring and summer 2016 shows will begin at the big fashion weeks. But perhaps already in 2015 we will be able to notice his hand in advertising materials and brand campaigns.