With a series of exclusive pieces from Karl Lagerfeld and Chanel in April 2015, Sarah Rutson, Vice President of Global Procurement at Net-a-Porter, is not stopping there. Just a month later, the main online luxury store had its own social network, and in June a new partnership was announced. Now that many big brands are ready to move into more dynamic markets and no longer see the internet as a place for teens and geeks to gather, the largest premium resellers are starting to skim the cream off.
Already in July 2015, the collections of the house of Tom Ford go beyond boutiques. An exclusive contract, signed yesterday between the head of the brand and the director of the main luxury distributor, will make Net-a-Porter the only Ford representative in the e-commerce segment. Accessories and cosmetics, which could previously be found on the official Tom Ford website, are unlikely to change the site. Couture will also remain within the workshops of the house. But things from regular seasonal collections can be bought without leaving home.
“Net-a-Porter has a proven track record of selling premium brand collections,” Sarah Rutson explained to the press. - We have been working for many years and very successfully with brands that are either fragmented on the Internet, or do not sell anything online at all. You will find the first ladies' outfits from Tom Ford in our catalog already in June, we will receive the men's ones in September.