The Levi's® brand, together with NET-A-PORTER. COM, presents a capsule collection of 501 CT® jeans in an exclusive design. The special line will go on sale in February 2015 and will be presented in a limited edition exclusively on NET-A-PORTER. COM.
As part of the collaboration, Levi's® designers, in collaboration with NET-A-PORTER. COM buyer OctaviBradford, have customized three 501 CT® models, which formed the basis of the collaboration. It took 72 hours to create each pair, they were worked on by hand. The creative process took place at Levi's® Eureka Innovation Lab in San Francisco.
The collection's models are made from selvedge denim by Cone Mills' White Oak (North Carolina), with whom Levi Strauss & Co. has been cooperating for over 100 years. Each pair of the limited edition is marked with special marks from the Eureka design laboratory. The jeans have a signature stamp on the inside pocket, and a capital 'E' adorns the back of the buttons.
Levi's® designers offer three different ways to wear 501 CT® jeans, depending on your style preference. You can select jeans that match the exact size (TRUE-TO-SIZE). Or, take a smaller model to create a modern, heavily tapered silhouette (DOWN-SIZED). Lovers of relaxed casual style (UP-SIZED) will appreciate more loose jeans.
“For many years in a row, fans of the classic 501® have armed themselves with sewing machines and reworked jeans to their liking, slightly suturing the legs down. For the new season, we decided to do the job for them with the new 501 CT®,”says Jonathan Cheung, Levi's® Design Director. "To make the long-awaited model even more special, together with NET-A-PORTER. COM we have developed a special design for the new 501 CT® and are pleased to present to your attention the result of our joint creativity."
“We noticed that the 501®s had been a constant street style trend for a long time, and we wanted to get back to the history of the legendary model. And our dream has come true - together with Levi's® we have customized three models, which formed the basis of our joint collection. We are delighted to be the first brand to interpret the design of the new 501 CT®. Each pair from the collaboration has a special tag, as well as a serial number, manually inscribed on the fabric of the inner pocket. Now these jeans are a real collectible. We are incredibly happy that our customers have the chance to purchase jeans that will certainly become a part of history."