New Balance Launches #RunsInTheFamily Contest

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New Balance Launches #RunsInTheFamily Contest
New Balance Launches #RunsInTheFamily Contest

Video: New Balance Launches #RunsInTheFamily Contest

Video: New Balance Launches #RunsInTheFamily Contest
Video: New balance 990 Sport 2023, March

Sportswear and footwear brand New Balance is launching the #RunsInTheFamily photography contest from July 01-21 to celebrate the release of the new 997 collection.

The theme of the family is played up by the New Balance brand for a reason, because since the company's creation in 1906, NB has always remained a family business. The history of New Balance is a history of unique traditions that are preserved and developed for new generations.

In particular, the new 997sport, designed for a younger audience, is a striking successor to the classic 997 Made in US premium line, and is now a member of the New Balance sneaker family.

In honor of the campaign, New Balance is inviting families to share photos of themselves wearing the brand's sneakers through the #RunsInTheFamily contest.

At the same time, the concept of family in this NB campaign is quite broad: your family can be friends, colleagues, and not just close relatives.

In order to take part in the #RunsInTheFamily photo contest, you must:

Ø Take a photo with your family, friends or colleagues, in which at least 2 people are wearing New Balance sneakers;

Ø Subscribe to the New Balance community on any of the three social networks: VK, Facebook or Instagram;

Ø Post a photo in your account with hashtags #NBFamily_RU and #RunsInTheFamily and @newbalancerussia

Ø Send a photo with a resolution of 300 dpi to [email protected]

Photo competition partner: Multimedia Art Museum of Moscow (MAMM)


Until July 31, 2019, an authoritative jury chaired by Olga Sviblova, director of the Multimedia Art Museum of Moscow, as well as the Museum of the Moscow House of Photography, will select the winners and owners of incentive prizes.

The most creative and stylish works will decorate the windows of New Balance stores throughout Russia in August 2019.

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