On May 10, 2018, a global presentation-party was held in the New Balance Residence space with the participation of the head of the New Balance football collection team, Rob Sheldon and Roman Pavlyuchenko.
For the first time, fans of the brand have the opportunity to purchase a mixed product line, in which there is a complete football outfit, relevant on the eve of one of the largest football events in the history of the country, and a lifestyle model!
The guests of the event were: footballer Roman Pavlyuchenko, commentator Nikita Kovalchuk, Marina Kim, Karen Adamyan, Ekaterina Vilkova, Ekaterina Vulichenko, Anastasia Meskova, Mari Koberidze, Ilyana Erdneeva, Musya Totibadze, Kim Belov, Alexandra Rebts, Yasmina Muratovich, Taisia Kumalabin and Alena Chandler, Ursula Kim, Yulia Kvin, Yang Ge, Gleb Kalyuzhny, Fedor Gamaleya, Yana Valencia, Igor Andreev, Daniil Radlov and others.
DJ Pirumov and DJ Chagin, the founders of the legendary Flammable DJs, were responsible for the musical mood of the football party.
The guests took part in an expressive performance by Argentine street artist Malcolm Rocks, embodying the vibrant and ambivalent nature of the Otrusk line into an art masterpiece.
The OtruskPack range embodies the dual nature of the attack, which is characterized by violent thrust and deception of the enemy.
The design traces key references to Russia, which will host one of the largest football events in the country's history this year. In the OtruskPack series, the public will see the new Tekel football boots and the updated Furon 4.0 for the first time. In addition, the line will feature the 574 Sport sneaker and the Fresh Foam Cruz Sport model. Each of the products is made with details in shades of white and fiery red.
The Fresh Foam Cruz Sport combines a lightweight upper with soft Fresh Foam cushioning for superior comfort and exceptional style. The shoe features ultra-soft, lightweight Fresh Foam midfoot cushioning and a bi-stretch upper with an actual midfoot vamp to combine style and comfort.
The 574 Sport is designed to bridge the gap between professional gear and sporty footwear. The New Balance classic has been complemented by signature Fresh Foam cushioning technology for maximum comfort. These sneakers illustrate New Balance's commitment to quality workmanship and premium materials.
The new Tekel OtruskPack boots are designed for innovators who have put the emphasis on speed and agility to change the outcome of the game. The all-microfiber upper with dynamically moveable patches in the Tekel boot gives the athlete exceptional stability and a great fit. The outsole is designed for speed and mobility. It uses a thermoplastic polyurethane with an integrated nylon frame and tapered studs for optimal grip on a 360 ° turn. The chrome finish of the fiery red outsole completes the picture.
High running speed, precision hitting and acceleration are what the Furon 4.0 OtruskPack boot is all about. They are designed for the attacker who ruthlessly completes any attack. Featuring FantomFit technology and Hidraskin membrane material with an extended slip-on contact with the ball, the Furon 4.0 cleats deliver a clean, precise hit. The outsole is engineered for acceleration: it features a TPU with an integrated nylon casing for increased rigidity and a textured outsole that keeps the toes clear of the ground. The chrome finish of the fiery red outsole completes the picture.
Both boots will be worn by New Balance teams during the summer tournament.
The Fresh Foam Cruz Sport combines a lightweight upper with soft Fresh Foam cushioning for superior comfort and exceptional style. The shoe features ultra-soft, lightweight Fresh Foam midfoot cushioning and a bi-stretch upper with an actual midfoot vamp to combine style and comfort.
The 574 Sport is designed to bridge the gap between professional gear and sporty footwear. The New Balance classic has been complemented by signature Fresh Foam cushioning technology for maximum comfort. These sneakers illustrate New Balance's commitment to quality workmanship and premium materials.
Kenny McCallum, Head of Football, New Balance, is confident in the success of the new product among Russian fashionistas: “New Balance is pleased to present a line of football and sportswear for everyday life dedicated to Russia, which combines style and high quality technology. Our football boots are designed for strikers who are anxious to push themselves out on the pitch. Introducing the first look at the Tekel boot for those looking for a new, as well as the redesigned Furon boot for the scorer. The Otrusk range also features stylish off-the-field counterparts of the 574 Sport sneaker and the Fresh Foam Cruz Sport in pure White and Flame."
The Otrusk line is on sale worldwide from May 10!
According to the press service of the brand.