The fashion brand BellPotemkin has traditionally acted as one of the official designers of the New Wave 2016 music competition in Sochi. During the opening ceremony, a contestant from Ukraine Anastasia Prudius appeared on the stage in a luxurious neoprene dress with lace and a branded floral print. The founder and ideological mastermind of the brand Bella Potemkina herself also showed a sophisticated style on the Red Carpet, where she appeared in the same midi-length dress as a sign of support.
After the official part of the opening, Bella Potemkina attended the show of the capsule collection Serenity of the ZSport brand by Anastasia Zadorina. Her image - a fitted scarlet dress with a full skirt from the new collection - has attracted the attention of numerous secular photographers. Behind the scenes, Bella enjoyed talking with colleagues and distinguished guests of the New Wave - Tatyana Navka, Nikita Mikhalkov, Lyubov Uspenskaya, Sergei Lazarev, Timur Rodriguez, Zara and others.
