The famous Russian designer Masha Tsigal (www.mashatsigal.com) opens a network of online stores in social networks. Emegamall (www.emegamall.ru), a joint project of the Softline Venture Partners fund and the Ecwid platform (www.ecwid.ru), was chosen as the platform.
The MashaTsigal brand has been present on the e-commerce market for a long time and is always popular. Today Masha Tsigal plans to develop social trading - together with the Emegamall platform, she is opening an official store on social networks.
“The most important strategic goal of the MashTsigal brand in cooperation with Emegamall is to expand our audience, as well as the ability to protect our customers from counterfeit goods. "MashTsigal", today, is one of the most counterfeit Russian brands, and thanks to the Emegamall platform, purchasing things on the Internet, our buyer is protected from buying counterfeit goods and can be sure of the origin of the goods. In addition, social media today is a huge opportunity for trade, marketing and brand promotion. Together with Emegamall, we expect good results,”says designer Masha Tsigal.
Thanks to the Emegamall platform, the MashaTsigal store will be present simultaneously in three social networks: My World, VKontakte and Facebook. Fans of the brand will have the opportunity to purchase original MashaTsigal items without leaving their account. Various payment methods will be available to users, including the internal currencies of social networks.
Sales management in all stores will be carried out from one control panel, which will not require additional administrative costs and will not in any way affect the prices of goods. Promotions and seasonal sales of the online store www.mashatsigal.com will be available for customers of the chain of stores in social networks.
The official start of sales is scheduled for March 01, 2011.