On September 8, in Moscow, at two sites at once - in the exhibition complex "T-Module" and in the Central House of Artists - the Second International Exhibition "Salon of Author's Fashion" will open. It is organized by the Center for Support and Development of the Fashion Industry.
Exhibition "Salon of Author's Fashion" is a new phenomenon of the fashion industry in Russia. The salon does not duplicate the traditional "fashion weeks", which are presented on the catwalk twice a year, first of all - for specialists and buyers, and then for the glamorous metropolitan public, new seasonal clothing collections intended, in theory, for mass circulation. The idea of the Salon is different.
First of all, it is still an exhibition where independent authors, fashion designers and designers who create exclusive, one-of-a-kind things can exhibit their own works, new collections.
Secondly, it is an opportunity for authors to closely communicate with the audience who came to the Salon, and the sale of copyright products. Thirdly, there are still excellent opportunities for the author's displays of collections on the podium of the Salon.
Fourthly, this is a broader representation of different facets of author's creativity and fashion business than during the "weeks". The organizers gather on one site talented authors who create unique, exclusive products and collections of not only clothes, but also accessories, hats, jewelry, jewelry and shoes.
In 2009, the Salon was attended by about 70 authors - artists and designers. In 2010, interest in the Salon and the number of participants will grow significantly. Within five days, contests, fashion shows, author's presentations, seminars, master classes and other mass events with the participation of VIPs, "stars" of the TV screen, theater and cinema will be held.
Already announced: the action "Dress a Star!"; "Day of designer and vintage hats" with a show-defile; mini-exhibition of personal exclusive clothing from "stars" - "My own designer"; catwalk show "Super-design for" fatties "; theatrical performance "History of Fashion"; stylists' consultations for the guests of the Salon entitled: "Style tasting: transformation in 5 minutes."
There are 15 nominations in the Salon's contests: eight for types of clothing, as well as awards for the best collections of hats, accessories, footwear, jewelry, bijoux and adornments. The "Author's Debut" award has been established for young authors and students, and fans of tetrapods can take part in the "Our Younger Friends" nomination.