From 14 to 21 July, a change of youth projects of the Seliger-2013 forum took place. The Russian fashion brand "Provocation" - a partner of the educational camp - has broken popularity records among members of the forum.
On the opening day, a "provocative" marquee began to work, offering to purchase brand products, print author's prints and get acquainted with information about the franchise program. An exclusive collection and special prices have been prepared for the forum.
The sales growth exceeded expectations: there were queues at Provocation. Most of all, the members of the forum liked the patriotic T-shirts with prints "Seliger", "I am Russian", images of the Russian flag and heroes of national animation.
Anna Chapman, Alexey Nemov and other well-known guests of Seliger also chose the clothes of the “provocative” brand. The leaders of the forum also appreciated the original products. Head of the Federal Agency for Youth Affairs Sergei Belokonev and his deputy Alexei Volokhov put on T-shirts of the brand for their speeches at the opening of the camp.
“Sergey Yurievich is directly related to the birth of the brand,” comments Hasmik Gevorgyan, General Director of Provocation-Production. - In 2008 I worked under his supervision as the head of a federal project for the development of entrepreneurship among innovative-minded youth. The result was "Provocation". It is also noteworthy that the idea of creating a brand of youth clothing originated in Seliger."
"Provocation" rewarded the winners of competitions with gifts and provided products as prizes in a free lottery. “The lottery interested the members of the forum so much that all the squads brought stacks of filled-in questionnaires to our tent,” says Tatyana Smirnova, head of the sales and development department of Provocation-Production. "There were even volunteers at the camp who told others about the opportunity to win brand clothing and helped fill out a questionnaire."
Inspired by the success at Seliger, the Provocation-Production team prepared new events for active youth. An expanded business program was presented to the participants of the Business Forum session (July 21-28), within the framework of which the general director of the “provocative” company Hasmik Gevorgyan delivered a lecture on the topic of franchising.