The uniform of flight attendants - as well as flight attendants - is a special article.
We look at those who accompany us in the sky differently from others. In the beauty contest among professions - stewardesses are traditionally high - literally transcendental! - positions. And they are always dressed up to the mark - this has been the custom since the days of Emilio Pucci and Pierre Balman, who were the first to dress flying girls brightly and in a fashionable way. Since then, couturiers have been trying.
A new uniform for VIM-AVIA airline flight attendants was recently presented at Domodedovo airport.
The new design of the uniform is the next stage of the company's rebranding, which began in 2011 with a change in the color of the livery of VIM-AVIA aircraft. Then, for the first time, the brand color "magenta" was replaced by bright red - as more in line with the new, dynamic development strategy.
Last year, the VIM-AVIA fleet was supplemented with four new Airbus-319 aircraft - of course, red ones - and the design of the safety instructions, the so-called Safety card, was updated. On the instructions, the new company symbol - Little Red Riding Hood - replaced the old one - Pink Flamingo.
And now the turn came to form.
The main principles are safety and comfort. Flight attendants should feel as comfortable as possible during long flights, in motion, and during temperature changes. Each stage was monitored and discussed - from the choice of fabric to small details of finishing.
The threads of the fabric have a special twist, so the fabric wrinkles less, retains its shape better after cleaning, but at the same time breathes. The special coating also makes this latest generation wool blend stain resistant. The same properties make the color of the form slightly iridescent. The cut provides not only a visually attractive, figure-hugging design, but also practicality and freedom of movement. This was achieved thanks to a non-standard cut solution that contributes to additional comfort when worn on a daily basis.
The suit changed color - from light gray to anthracite, with red piping on the sleeve and buttonholes.
And the most notable differences were in the area of accessories.
In the male form, it is a tie with a 3D logo pattern effect.
The girls have changed the style and colors of the scarf with the airline logo: brighter and more elegant options for tying knots. Make-up has been radically changed - lipstick and nail polish in shades of red emphasize the attractiveness of VIM-AVIA flight attendants. Red belts, gloves and hats also appeared.
Everything is as on the emblem!