Collections from the StellMcCartney x Adidas collaboration have already become a tradition, but she only showed how the designer sees the Olympic Games the other day.
The collection is addressed to the athletes of the British Olympic and Paralympic teams. How they will look this summer in Rio de Janeiro can be seen in the images published after the presentation at London's Seymour Leisure Center. In a week, some models will be on sale in Adidas branded stores. Stella spoke about her love for sports and the Olympic movement at a press conference.
- When I first started designing sportswear, I felt that women were not fully represented in sports activities. It seemed to me that the men were dressed very well both technically and visually, but the women were almost like a fifth leg. I felt a little offended, which gave birth to my passion for sportswear.
- I would not say that I am part of the UK national team, but it is always an incredible experience. On a personal level, it's such an honor and, in terms of design, it's an exciting challenge. I went out of my comfort zone, which I really love.
- My main concern is to convey the pride of the people, to support them, because I myself am British and I know what that means. It was important for me to make the team feel like something united after the 2016 games. There are so many details in the designs themselves and so much symbolism: roses, lions, leeks - all of these elements are shown to represent different parts of the British Isles.
- On a personal level, the idea that I am the only fashion designer in the world who has done this is very attractive to me. It's a little strange that this has never happened before.
- Everything I do with Adidas is somehow connected with ecology, the Olympic collection is no exception. There is no leather, no free PVC, but there are many natural woven materials, which means less waste. If Adidas and I have a lot of waste, I use it elsewhere.