The debut of a potential, powerful project aimed at developing the country's fashion industry brought together representatives of Moscow's leading shopping malls, designers and celebrity guests. Among the media persons: Konstantin and Olga Andrikopulos, Valeria Gai Germanika, Irina Lachina, Anna Nevskaya, Agniya Kuznetsova with her husband, Olga Zaitseva, Maria Berseneva, Ruslan and Elena Nigmatulina, Anastasia Denisova, Natalia Lesnikovskaya, Loya, Serafima Klimenko, Ky. Andreev, Ekaterina Drobysh, Alisa Tokacheva, Elena Borshcheva, Anna Kalashnikova, Vyacheslav Basul and Yulia Pushman, Nikolai Tsonku, Ivan Vasiliev, Anastasia Krainova and others.
On this day, the restaurant "Med" opened its doors for the presentation of the unique project "Russian Runway". A gastronomic element on the map of Moscow, thought out to the smallest detail, an exquisite restaurant located in an old mansion at the intersection of Tverskaya Street and Mamonovsky Lane, created the atmosphere of an unforgettable gala dinner, which was exclusively developed for the evening by the chef of the establishment: scallops with parsnip puree and asparagus, octopus with black rice and wakame sauce and other delicacies. The wines of the Italian brand "Canti", presented by the partners of the evening, complemented the author's cuisine of refined dishes. And those who were driving that evening were able to taste the first Russian premium mineral water Russe Quelle, a new type of bio-energy drink containing fruit juice and natural extract of green coffee beans - Koxx.
“Our shopping festival is, in fact, the first event in Russia to create an open behind the scenes of a fashion event, which gives visitors the opportunity to see the work of a large team, where everyone is an invariable element in preparing for a grand fashion show: makeup artists, stylists, models and other professionals. industries that will disperse the ship of Russian fashion. That is why, first of all, we are talking about the implementation of the project in places where customers can make purchases directly from the catwalk, and not from the mannequin, practically from the hands of the designer himself, immediately after the fashion show.
“Russian Runway” is a runway for young designers from all over the world who believe in themselves, and our project will help them to be on the same podium along with world famous names of the fashion industry”- says the general producer of the international shopping festival“Russian Runway »Denis Uscev.
The first and only stylish event of its kind in Russia, uniting both big names and brands of the fashion community, and giving the opportunity to show their creations to young designers and emerging brands of clothing, footwear and accessories - the fundamental idea of the Russian Runway, within which one of the largest fashion shows in the country. Avoiding the classic fashion show, demonstrating a memorable performance, cultivating style - in a word, "fashionable grafting" will be available to all residents of the city in free access, since the event will be held in one of the leading shopping centers in Moscow, without hiding the entire apprentice of the fashion business, revealing the secrets of beauty and impeccable taste.
Applications for participation in the Russian Runway International Shopping Festival start on May 1, 2017 on the official website russianrunway.com.
Official partners of the event:
Premium beauty center "DAVIANI beauty & SPA", clinic of aesthetic medicine "Med Estet", cosmetic company "Estel Professional", "Krasota - premium network of beauty salons, federal network of cinemas" Mori Cinema ", network of salons" Academy of Beauty ", Antiage-drug premium -class for maintaining youth and health of the skin from the inside - "Imedeen", the largest in Europe and the best Moscow water park "Kva-Kva Park", a dance network of clubs with the highest level of service "GallaDance", the first Russian brand of high-quality organic cosmetics "Nature Siberica", luxury brand for face and body skin care "MariGalland".