North Caucasian Fashion Week lasted three busy days - a business program, daily press conferences and catwalk shows. The event sounded brightly - special guests - Moscow designers Elena Shipilova, Alina Assi, Vadim Merlis, Nikolai Ovechkin stylist of Fashion Sentence and Anastasia Ryazankina - representative of the House of Russian Fashion, active discussions at press conferences, communication of guests with local designers, interesting dialogues and advice from meters in your business. Using examples, we analyzed marketing and common mistakes that both a beginner and an experienced designer can make.
About 80 media representatives, more than 30 buyers and many specialists interested in the industry were accredited for the week. Every day the guests of the Week watched 5 collections of local and invited designers.
Children's collections were opened every day for the Week. The first day was opened by the charming Christmas fairy tale "Snow at Christmas by L'erede" - a collection of dresses from the Moscow designer Irina Gordeeva, the founder of the brand. L'erede® instantly set the audience in a positive, festive mood. The second day was opened by a charming team from Vladikavkaz with a collection from designer Marina Gavisov called "Fashion Catch", the main character of which was that magic goldfish - a symbol of the fulfillment of wishes. And on the third day, a collection of designer Svetlana Zlotnikova - the founder of the Leya.me brand - was presented - clothes and accessories for boys and girls from St. Petersburg, seasonal collections based on children's stories and hobbies.
Also, every day there were shows of collections of fur coats from the network of fur stores LAMA. The audience viewed the collections for three different occasions, on the 1st day - colored furs and vests, on the 2nd - mink and on the 3rd - luxury fur products chinchilla, sable, lynx.
Debutants of the Week, local designers - Natalia Latsinnikova, Miranova Alexandra, Marchenko Evgeniya, Novikova Anastasia, Alexandra Aleinikova and Elizaveta Luneva presented trendy, interesting collections to the viewer. The organizers are confident in their bright future!
Miranova Alexandra and Marchenko Evgeniya - the founders of the ELLIF story brand, surprised with dresses aimed at a modern Caucasian girl of any religion.
The LiLu brand from Elizaveta Luneva from Stavropol delighted with an original production by showing hand-painted denim jackets.
The collection of knitwear and woolen goods from the fashion house Natalya Latsinnikova got applause from the audience and definitely interested the local and Moscow buyer.
Novikova Anastasia, Alexandra Aleinikova presented their own brand Moonlam - stylish images and bold solutions.
Efrimidi Victoria, a designer from the Stavropol Territory, has successfully presented a collection of wedding and evening dresses.
Designer from Moscow Elena Cartas - presented the week with a theatrical show Hollywood of the 40s under the works of Elvis Presley. Models literally "got used" in the role of wealthy ladies in chic home outfits.
The best present for the guests of the Week was an unforgettable show by Vadim Merlis, the final show at Fashion Week. A delicate and touching collection created for creative personalities called "Waking Dreams". Dreams and dreams that we experience in dreams, clearly, neatly worked out details and purity of lines, which the designer does not change - all of this was seen in the Maestro's new collection by the viewers of Pyatigorsk.
The organizer of the North Caucasian Fashion Week - a group of companies -Kavkaz Fashion Group
General partner of the North-Caucasian Fashion Week - Networking fur salons Lama
Official Partners: The TV channel Fashion TV, The company ART-HALL, Modeling Agency Calist, Onboard edition Kavkaz Air, Beauty Salon Escale de Bote
Partners: Textile company Art-Tech, Trading house Palazio, Optics salon Monocle, FX studio, NYX, Academy of Stylists Viсtory, Lemonade ASCANIA, Alco-Market.
Auto-partner: Audi-service Mineralnye Vody
Information partners: TV channel CIF-TNT, TV channel Arkhyz 24, Media holding
SIMPEX Nalchik –today, Fashion Collection magazine, RENOME magazine, PRO kmv magazine, GLYANETS
magazine, OWL children magazine, Milash magazine, Beauty Art Magazine, Pro fashion Magazine, REPUBLIK Magazine, Kavkaz Segodnya, Womans dey, Stavropol poisk, RIkchr, Go26.ru, Photographer's House