Summer, even if it is as vigorous and humid as in 2019 in central Russia, is a time of vivid rest, high-profile festivals and emotional meetings with friends. HEINEKEN and one of the most sought-after designers of our time, SashUnisex, have presented a capsule collection that will become a pleasant summer attribute. Sasha is a world-famous tattoo artist who made a real revolution in this art form. Today, her watercolor prints have gone beyond tattoo parlors to become a fashion sensation, adorning the clothes and accessories of fashionistas and fashionistas around the world.
The joint collection includes things that are irreplaceable at any open-airs: stylish raincoats, belt bags and even frisbees. But as the brightest emotions, the collection cannot be bought. It can only be won at the largest festivals in Russia. It's simple: HEINEKEN sends a branded van to the most famous Russian festivals - City Day in Nizhny Novgorod, Geek Picnic in Moscow, Krasnodar and St. Petersburg. In each city, the company opens a mobile corner where you can taste Heineken 0.0 and Amstel Natur Lemon non-alcoholic beer, take part in an Instagram contest and win items from the capsule collection.
Collaborations, summer festivals, contests and travel are the components of the new project "Point Zero", which tells about HEINEKEN non-alcoholic products and how easy, and most importantly, without harm to health, you can organize a pleasant vacation.