The basis of a warm wardrobe for the fall will be outerwear, in the lineup there are unisex coats and jackets, insulated parkas, oversized coats and even an experimental down jacket that can withstand up to -20 degrees.
A separate block of the collection is dedicated to eco-leather. It includes shirts, trousers and trench coats that have become sales hits from the very first days of the new season. In addition, traditionally, customers are offered stylish two-piece suits made from natural Italian wool, as well as classic-cut dresses made in several calm and bright colors.
A distinctive feature of the brand throughout all 4 years of its existence is a complete renewal of the model range every two months thanks to the development of its own production and the most dense communication with customers. An important criterion for regular SHI-SHI customers is a democratic pricing policy, in which the adjustment of any finished product to the client's parameters or an individual order in a size not available in the showroom is made at a regular retail price, available and open to both offline and online customers. …
On September 14, 2019, the SHI-SHI brand celebrated two years of presence in Moscow in a showroom located on the territory of the Arma business quarter. Over two days the trade space of the brand was visited by more than 200 people. The founder of the brand, Yulia Shinkareva, personally presented the fall-winter 2019/20 collection to regular and new customers. Today, SHI-SHI products are presented in three of their own showrooms: in Moscow, St. Petersburg and Nizhny Novgorod, and in 2017 the brand was included in the list of 20 most interesting designer brands according to the Wonderzine publication.