For the first time in the history of Chopard, the muse that inspires legendary masters has found an earthly incarnation. The face of the brand's new advertising campaign is Eva Herzigova, a world famous top model and actress. Together with the co-president and chief designer of Chopard, Ms. Carolina Gruosi-Scheufele, Eva will arrive in Moscow for the opening of the Chopard boutique in Barvikha Luxury Village. On February 4, the official opening of the new boutique of the legendary brand will take place in Barvikha Luxury Village. She is a sensual, attractive, fatal ruler of midnight. She is a charming light-winged elf. She is a lady magician who works miracles. She is the star of the Moulin Rouge. She is a sexy and daring orchid of the asphalt jungle … She is the muse that inspires Chopard jewelers. Five expressive images - which became the basis of the new advertising campaign - became the new visual embodiment of the Chopard World.
Chopard is one of the few jewelery names whose jewelry is the shortest path to becoming a classic. The harmonious union of tradition and innovation has invariably resulted in the birth of delightful jewelry that captivates at first sight. The collections of Happy Diamonds, Casmir, Pushkin, Ice Cube, Golden Diamonds were striking in their courage, instantly winning the hearts of women all over the world.
In 2006, for the first time in the history of Chopard, the muse that inspires legendary masters took on an earthly incarnation. The face of the brand's new advertising campaign is Eva Herzigova, whose charm underlines the attractive sophistication of Chopard jewelry and watches. “Eva Herzigova is the ideal heroine of our new campaign. She is a stunningly beautiful top model with a strong personality and an extraordinary creative personality,”says Carolina Gruosi-Scheufele, co-president and chief designer of Chopard. “We strive to break out of the traditional canons about the way jewelry art is presented, without compromising the main principles of Chopard's philosophy,” Ms. Gruosi-Scheufele explains the innovative advertising concept.
A team of 20 professionals, including world-renowned photographer Joel von Allmen, hairdresser-stylist John Nollet and stylist Gianni Kuji, worked on the birth of a new visual identity for the Chopard World.
A Chopard jewelry gift is a gesture full of many secret meanings: a sign of admiration, a declaration of love, exquisite seduction … That is why each of the images of the new advertising campaign is “shrouded” in stardust. This magical sparkling substance unites five images into a single whole - the Chopard universe, mesmerizing and resplendent. The new representation of this universe will be the Chopard boutique, which will open on February 4, 2006 in Barvikha Luxury Village.