Get ready for clothes that are automatically heated and cooled. In any case, this is exactly what the Adidas campaign managers promise to their loyal fans for the Summer Olympic Games in Athens. Next August may turn out to be very hot both literally and figuratively, but now the label is ready to enter the sportswear market with unique designs that allow even in the hottest weather to completely control your body's microclimate, which they brilliantly demonstrated in New York at exhibition `Sport Performance`.
Of course, in addition to high functionality, Adidas designers are also concerned with the appearance of their products. For beautiful ladies, the company will offer elegant solutions based on the "architecture" of the female body with special nets in certain places, which will not only control the sweating of athletes, but also allow them to look elegant and modern.
"Fashion will be one of the main characters in the competition in Athens," says one of the directors of Adidas Ken Barker, "and we need to make sure that our products are at their best."
Intermoda.ru based on FWD materials