Are there specialty shops in the West that exclusively deal with yoga clothing, where the salespeople have the experience to find what you need? Vancouver's Lululemon chain, which has a full range of yoga suits, meets all of the above criteria. Moreover, many sellers are also creators of costumes for sale.
“Every Lululemon designer has a responsibility to work as a salesperson,” explains Brett Conrad's United States sales manager. “We believe that this close relationship with customers makes our products highly desirable in the marketplace as they are designed with customers in mind.” …
While major sports labels such as Adidas or Roots only 'envision' specialized boutiques, Lululemon is already actively and successfully working with fairly wealthy clients who prefer yoga, which is considered one of the most 'intelligent' sports activities. The label was founded in 1998 by Chip Wilson and already has five stores in Vancouver, Calgary and Toronto. It is planned to open boutiques in San Francisco and expand the network in Canada.
Intermoda.ru based on FWD materials
