Renowned sportswear and accessories manufacturer Adidas opened a new store in New York's Soho neighborhood last week. According to the organizers' plan, all the company's products should be presented in the boutique - both original clothes from Adidas, which have already become sports classics, and the latest developments.
`We are happy to be able to offer visitors such a huge selection. Here everyone will choose exactly what suits him, - said the executive vice president of Adidas Americ Tim Joyce, - moreover, all the products presented here have their own history, for example, sneakers created by our designers specifically for the Olympic Games. People like to buy things like this. '
The store is completely different from the elegant boutiques of other manufacturers, in which only the most winning samples of their products are presented. The counters are literally bursting with an unimaginable amount of the company's products. And this is no coincidence. According to representatives of Adidas, the buyer should instantly find shoes that would suit him both in size and in aesthetics, and not languish in a long wait, when, finally, the seller will bring the desired product.
Following the US, new Adidas stores will also open in Tokyo and Berlin.
InterModa. Ru, based on materials from FWD
