Launched last year, the fledgling brand has brought back childhood memories to fashion by reviving old-school sneakers and slippers like the Starters and City Wings. Now this well-known brand offers clothes, caps, sports bags and accessories for the new fall season of 2002. The new collection was presented to reviewers and editors of fashion magazines at the new 34th Street showroom space.
“Our clothes and shoes are now one,” said President David Schulte, describing the collection on display in the showroom. “We offer black, white and brick red in walking suits, complete with mid-rise basketball boots. The company really plans to become a powerful brand.”
So what is his favorite new style that has sparked the interest of fashion magazines? Not only are the ala-box leather boots that were particularly celebrated at last month's trade show, but a remake of the flagship M100s, re-released that took a year to create. “You have nothing to add to what you see. After all, this is practically the original model, where we used the same rawhide leather and rubber,”says Schult. Joining the fashion brands, Pony launches a new ad campaign called 'Back in the Days' for which photographer Jamel Shabazz works, using images of children in nostalgic 70s photography.
“There are a lot of other companies making sneakers,” said Ronnie Zeidel, an associate publisher of Slam magazine. “The main advantage of the Pony slippers is their simplicity. They do not lag behind modern technology, but they also do not violate the design of the “old-school” tradition.
InterModa. Ru, based on materials from
Fashion Wire Daily
