This spring, the ESPRIT brand is launching a major advertising campaign titled "Spirit of the Year 1968", embodying a new way of looking at the ESPRIT lifestyle. The advertising campaign will take place in 23 countries of the world. Two supermodels were in the spotlight: Daisy Lowe, who will represent edc by Esprit, and JuliRestoin-Roitfeld, who will be the face of the new Esprit Women Casual collection.
The edc by Esprit line for spring / summer 2010 presents a clash of cultures. Basic elements of the look include ethnic style, wild west trim, beach culture and bohemian style. Oversized soft jersey T-shirts, strapless tops and leggings are must-haves this summer. Details such as lace, embroidery and sewn pearls lend elegance to this line. The ESPRIT URBAN CASUAL 2010 collection is a fusion of oriental and western looks, unexpected contrasts in combinations of smooth silky fabrics, textured matte linen and light flowing viscose. Soft sand, warm gray and brown provide the basis for accents in luxurious and noble metallic shades. Oriental harem pants, loose bulky trousers and wide jumpsuits;Faded effects and ultra-light denim are reimagined this season with 80s fashion. Folklore motifs in patterns, ethnic patterns, fringes and seashells, combined with urban style, create a pleasant atmosphere.