The reboot of the John Galliano brand was announced during Paris Men's Fashion Week. From this season on, designer Bill Gaten was to take on the women's line of the brand. Geyten's debut in a new capacity could be seen at the fashion show that took place recently in the French capital.
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Image John Galliano. Spring-summer, 2016
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The main idea that Bill had to realize was the rejuvenation of the brand. In addition, the designer had to bring her back to her roots, i.e. to the traditions of British tailoring. Gaten tried to embody these ideas in punk images with military elements, which would combine rudeness and tenderness. Additional points of the new collection have added elements of sporty style. Beaded decor, delicate lace and hints of a relaxed linen style were responsible for femininity and romance.
Gaten abandoned the British eccentricity that Galliano himself was so fond of exploiting. Bill offered a version of youth and energy that was more adapted for life. The brand's spring-summer collection looks very dignified and seems to be a commercial success.
