Received with a bang, Jonathan Anderson's debut collection for Loewe finally appears in the glossy press after being presented to the public during London Fashion Week. For the new issue of Interview Magazine, due out in January 2015, model Maartje Verhoef will be the first to try on the outfits behind which high-class fashionistas were ready to fight right behind the curtains of the show. Her partner for the photo shoot was Bram Valbracht, whose truly classic beauty does not need extra clothes.
Loewe's Spring / Summer collection looks more like layers of skin or dying leaves that cover the body like an ear of corn through the lens of Gregory Harris. Marty Verhoef (Maartje Verhoef), like a butterfly, making its way through the cocoon's web, seems to be about to tear the shell and leave the dress, finding a new, more beautiful incarnation. Bram Valbracht, who accompanies her on the pages of Interview Magazine, is almost naked, in his hands a feather, the Greek profile sculpturally repeats the perfection of Apollo. Their path through the wastelands and dry grasses is not the ascent to Olympus, or the road to a new understanding of clothing.
"The further away from the usual clichés, the better" - this is how Jonathan Anderson described his goal last fall. True, the first Interview Magazine in 2015 is not devoid of them, but, admittedly, it has successfully selected them.