In 2015, Anna Ivers (AnnEwers) will replace Daria Verbova (DariWerbowy), becoming the main star of advertising companies and Mango catalogs. According to the brand, she is best able to convey the spirit of the upcoming season with its love of bohemian chic, safari style and paraphernalia from the 70s. Their first joint advertising campaign for Spring / Summer 2015 is rumored to be filmed and is about to hit the web. New York became the location for filming, and judging by the only photo available to the press so far, the mood of the collection promises to be lyrical.
Always partial to natural hues and moderate retro looks, Mango will finally give free rein to fantasy and fill the season with a new batch of romantic ruffle blouses, suede raincoats, oversized sunglasses, soft brim hats and braided sandals in cinnamon and chocolate shades. And Anna Ivers (AnnEwers) will naturally easily fit into this style, just as Daria Verbova (DariWerbowy) ideally expressed the boyish, rebellious spirit of fall-winter 2014. A brand that cannot be called cutting edge or subtly reflecting the most daring trends in fashion, always very subtly and in a timely manner notices the faces and personalities that best reflect the simple, everyday beauty of his ideas. Mango does not enter into long-term contracts with models, preferring to be completely renewed every season. At various times he was represented by Maranda Kerr (MirandKerr),Malla Jovovich, Penelope Cruz, reflecting different characters, different facets of the beauty of the ideal woman of the brand.
Despite the comparative constancy of its lines and the prevailing tastes in palette and style, do not underestimate Mango's ability to change, adapting to the demands of fashionistas and the time. The only trick is that even in this they want to be special.