The Samsonite Black Label brand, after a successful collaboration with designer Alexander McQueen, entered into another alliance, which, most likely, will be no less successful. The designer duo Viktor & Rolf will present their collection of bags for the Samsonite Black Label.
The collection will include bags for both men and women - from suitcases and travel bags to bags for cosmetics. However, the center of the collection, unlike McQueen's rather large suitcases, will be small soft bags.
According to Samsonite President Marcello Bottoli, the company's management hopes that the new collection will be commercially successful and strengthen Samsonite's position as a cutting-edge and stylish brand. While the collection is still under construction, Bottoli claims that Viktor & Rolf bags will be available at Samsonite Black Label stores worldwide.
At the same time, designer Alexander McQueen will continue to create collections for the Black Label. The next collection will be complemented by laptop bags, cosmetic bags and several large suitcases on wheels, as well as a number of new colors and textures. The Samsonite Black Label's spring ad campaign will feature actress and designer Mila Jovovich.