It seems that the Brazilian fashion industry will soon find itself in a very difficult situation, because local designers have completely run out of their own ideas and they preferred to draw inspiration not from the rich history and traditions of their people, but from Western catwalks. Most of the collections of the spring-summer season could easily be mistaken for European designs, moreover, very much reminiscent of autumn clothes, not hot summer. The result is disappointed journalists who flew in from the other end of the world not at all to see the usual silhouettes and an embarrassed local audience, completely unaware of what they can wear in the upcoming season.
One of the British stylists said bluntly: `` I wanted to see a riot of colors, feathers, exoticism, so that they would inspire me. Instead, it's the usual semi-French chic. It's tiring! `.
For example, the Marquis de Sade collection was very much reminiscent of the three-year-old Alexander McQueen's creations for the sports giant Ellus. The fashion house Zoomp (the largest Brazilian supplier of jeans and T-shirts) was clearly influenced by the Mod Squad. Alas, the verdict of the journalists was unambiguous: "If they do not believe in themselves, how are they planning to conquer the world market?"
Intermoda.ru based on FWD materials