To educate as many people as possible about the social entrepreneurship project launched by UNIQLO in Bangladesh in conjunction with the Grameen Bank banking group, a Japanese company released special T-shirts and shopping bags describing the basic principles of the Grameen UNIQLO project. The collection is already on display in the UNIQLO Atrium store.
UNIQLO GRAMEEN T-shirts and bags embody the philosophy behind the Grameen social project. The collection informs about an initiative that UNIQLO is launching in partnership with the Grameen Bank Group. Within the framework of this social project, all profits from products will be reinvested in social business.
Three models of T-shirts of the collection are available in unisex sizes from XS to XL at the price of 699 rub. each one. Shopping bags, priced at 499 rubles, are also presented in Russia in three versions. The Grameen UNIQLO collection is available in the UNIQLO Atrium store.
GRAMEEN UNIQLO COLLECTION
Grameen Bank, Bangladesh's largest microcredit organization, along with its founder Muhammad Yunus, were also awarded the 2006 Nobel Peace Prize in 2006. This bank provides loans to the unemployed and the poor without requiring collateral. With these products, UNIQLO supports the slogan of Professor Yunus, who promotes the idea of social entrepreneurship: "The only place where poverty should be is in museums."
Grameen UNIQLO Business Model Structure
The entire business cycle of social entrepreneurship, from production to sales, Grameen UNIQLO operates within Bangladesh, one of the poorest countries in the world. This business model is offered to entrepreneurs who borrow funds from Grameen Bank. They profit from retail sales of clothing products to the public. In the long term, this project aims to overcome poverty and contribute to the financial independence of the population.