On February 22, 2011, the Planet of Peace Cultural and Charitable Foundation, TSUM and Vogue magazine present the Little Hearts Day project - a day to help children with heart disease. The main goal of the project is to raise money for children in need of heart surgery.
Russian stars associated with the fashion industry, employees and friends of the Conde Nast publishing house and Vogue magazine will go out to work as sellers at TSUM for one day - from 6 pm to 9 pm. In addition to what is usually sold in TSUM, they will also sell their own things. All the money raised will be used to conduct heart surgery on three-year-old Luka Belov.
Victoria Davydova, Miroslava Duma, Natasha Goldenberg, Daria Spiridonova, Svetlana Bondarchuk, Sonya Gaidamak, Katya Gaidamak, Ksenia Sobchak, Ulyana Khachaturova, Aysel Trudel, Renata Litvinova, Shakhri Amirkhanova, Ekaterina Mukhadze Lavrentieva, Vika Gazinskaya, Elena Perminova, Ksenia Solovieva, Oksana Bondarenko, Anna Andoronova, Svetlana Zakharova and many others.
According to statistics, ten children are born with a heart defect per one thousand children (data from the American charity association March of Dimes). Cardiac problems are the most common of childhood congenital health problems. Nevertheless, in most cases, timely diagnosis and proper treatment allow you to permanently cope with the disease.
The Cultural and Charitable Foundation "Planet of Peace" was established to implement socially significant projects in the field of culture and education, it cooperates with organizations and individuals, relies on the best traditions of domestic and world charitable practice. The Foundation's efforts are aimed at helping socially unprotected categories of people: orphans, disabled people, pensioners. The Foundation participates in the organization of exhibitions, conferences, theatrical and musical performances.