"Everything in the name of man, everything for the good of man" - such a motto can be hung over any Italian fashion house. Clothes created by leading Italian designers are not a means of self-affirmation and demonstration of any ideological dogmas. Clothing is primarily clothing, not a banner or a political manifesto. A clean, sophisticated Italian style is based on this uncomplicated principle, which cannot be confused with any other. In the end, the beauty of the things we use is made up of functionality and adaptability to what human hands intended them for. The aristocratic fashion of Italy is a vivid embodiment of the canons of materialistic aesthetics: the simplest is at the same time the most beautiful. Any engineer will confirm this to you, this is the whole harmony of nature. Beauty is omnipresentbecause it is natural and unpretentious. Armani said about himself: "I dress simply, I love simple food, beautiful, but no frills, at home. This is a lifestyle that is reflected in my work. I am against tricks and special effects: Of course, achieving minimalism in fashion is by no means easy, but this is an immutable law for me."
Sensuality without a sign of playfulness… Honestly, sometimes it seems that the French dress women as if they fear they might be confused with men. All signs and omens, all the tricks and delights - on the face in this extravaganza of femininity, enveloped in lace, embroidery, lure, jewelry, bows and other fitted-lowered arsenal of the seductress. Italians can dress a woman in a man's shirt and loose trousers without even thinking that it damages her femininity. Sophia Loren in her golden years remained the most beautiful woman on the silver screen, even dressed in a builder's robe. The tactful masculinization of women's clothing is one of the characteristic features of the Italian style. In a suit, in which there is nothing specifically "ladies", a real woman becomes even more feminine. Look: she's wearing a tie and brown low shoes,her jacket is as similar to a man's as possible, and the girl looks like she spent the night with her lover and did not have time to go home to change. Everything fits, but nothing is tight, the trousers outline the hips loosely, but the shirt is unbuttoned to the waist.
Harmony without compromise… The charming tradition of the Italian style is manifested in the gravitation towards natural color, pastel colors, obvious, clear combinations of shades. Others can do something different, and we appreciate them for it. Why do we admire Monsieur Lacroix? For the fact that he manages to combine the incongruous, to bring into harmony the most variegated shades and patterns, to build a complex chord on the very edge of dissonance. What attracts to Westwood? Insanely funny chaos, lack of ideology of the costume, lack of poise. Why do we love Kenzo? For a touch of madness in the cut lines, for acidic combinations of colors and textures. None of this is in the Italian style. The fabrics are soft, plastic, flowing, the scale is muted, the plastic composition of the silhouette is cleared of sharp contrasts. Here harmony is an axiom, laconicism is above all praise, the simplicity of the composition is admirable. It's so hard:create something delightful with meager means. This is aerobatics: to make something sound fresh and easy that should be associated with traditional, boring conformism. Without any pathos, without drama and fireworks - an aristocratic disregard for the effects that attract the audience. But does it go unnoticed?
Internal freedom often translates into external conformism and vice versa: England, the most conservative country in Europe, has the most shocking, most avant-garde fashion! Everything is not so here, the inner artistry does not require peacock feathers for advertising. After all, a lot of elegance is the ability to say no. Here, even the clothing lines for young people are not extravagant, everything has an imprint of maturity and light sentimentality. Do you remember that the dresses for Jackie Kennedy, which we now call her name, were invented by an Italian named Valentino Garavani?
The woman as she is… Dream come true. She almost never gets a haircut. A luxurious mane of loose hair is the hallmark of a Real Italian Woman. She has plump lips, snow-white teeth, pensive eyes and the same chiseled facial features that any hat, any glasses go to. She is confident, withdrawn and brave. She can afford to be a little disheveled, she has almost no makeup, because she is beautiful and knows about it. Huge sunglasses here, under the bright sun, are not an attribute of stylization, but a necessity, that is why they look so stylish. Because there is nothing more beautiful than what is brought into being by life itself. And again: clothing decorates, but does not decorate itself. The dress is secondary, it is not visible because of the person in it. If looking at ready-to-wear outfits living their own, separate life, you sometimes want to say: "Oh,it is very beautiful, but it is not clear why there is a woman inside? "- then these clothes do not make sense on a hanger, because its main decoration is the one who wears it.
Especially for InterModa. Ru