Vogue's leading fashion critic Susie Menkes studied photo reports of street photographers with Pitti Uomo 87 and drew her conclusions. According to the journalist, smartphones and selfies have made a real revolution in the minds of modern men, turning them into pompous peacocks. Today everyone wants to look bright and catchy, so that they will be appreciated by users of social networks and comrades interested in fashion.
The Pitti Uomo exhibition held in Florence last week was as vibrant and crowded as never before. The most unusual and daring images could be found here, and not on the streets of the world capitals of fashion. Brunello Cucinelli wrote on his page: "Today men can see themselves from the side through selfies, so the idea of looking good is so relevant." Menkes supports this idea and is surprised that the trend remains alive despite the economic and political crisis.
After talking with the visitors of Pitti Uomo, Susie came to the following conclusions: modern men's fashion has a younger face, she takes good care of natural resources, advocates ethical consumption, relies heavily on the latest technologies and is extremely attentive to the choice of accessories and little things. Florence, which has become a real Mecca of men's style, mixes art and fashion, giving out gigabytes of real masterpieces with peacock looks. This is neither good nor bad. It is interesting.