During the last week of menswear Pitti Uomo in Florence, G-Star unveiled its collaboration with legendary camera maker Leic - RAW Leica. Leic has worked with G-Star to develop the 'LeicD-Lux 6 series' special series of cameras. G-Star celebrity photographer and longtime friend Anton Corbijn was the first to try out the new camera.
The RAW Leic isn't G-Star's first collaboration. Previously, the brand had joint projects with such masters of the modern industry as Vitra, Cannondale and Land Rover. Industrial design has always inspired G-Star, and Leic cameras are the quintessence of technology and functionality, as well as brutal look and craftsmanship.
Leic is synonymous with true street style, always at the center of the action and indispensable for reportage photography.
Here's what G-Star Brand Manager Shubhankar Ray has to say about this collaboration:
“This collaboration is a pure synthesis of G-Star, Leic and Anton Corbijn, imbued with the spirit of urban street style and modern reality. In the modern world, luxury of good quality is an essential attribute of the object of desires, and this is exactly what we offer."
After receiving and testing the first RAW Leica, Anton gave 5 helpful G-Star tips that will be available as an online video to inspire RAW Leica users. The camera will be available in select Leica stores as well as on g-star.com for 990 Euros.